Painting Natural

The science of colour

Painting Natural is the new range of Boero environmentally friendly products, coming from a research program started years ago by Boero Architecture & Deco Research and Development Center in the study of high-tech products with minimal environmental impact.

Solarya 65
Bellarya

The impact that domestic and work areas have on our daily well-being is much more significant than people can imagine. The World Health Organization says that 20% of the Western population suffers from physical complaints (headaches, nausea, irritation, allergies) caused by long stay in not comfortable areas and / or polluted by chemicals. For this reason and for the growing awareness on sustainability in the building, Boero brought Painting Natural to market.

The impact that domestic and work areas have on our daily well-being is much more significant than people can imagine. The World Health Organization says that 20% of the Western population suffers from physical complaints (headaches, nausea, irritation, allergies) caused by long stay in not comfortable areas and / or polluted by chemicals. For this reason and for the growing awareness on sustainability in the building, Boero brought Painting Natural to market.

The green "natural" becomes, therefore, the symbolic color of the new eco-friendly paint products. Green is hope but also awareness: an environmental awareness that becomes habit of daily living.

Now the Architecture & Deco sector considers sustainability as one of the essential values ??in new buildings; this is an added value that constitutes an investment in time.

From structures to finishing materials, from climate control to home automation, everything must aim for energy savings and a better quality of life in harmony with the environment and with the opportunities that nature provides.

Painting Natural commitment is based on this assumption. This is a commitment that can be summarized in the following key points:

  1. continuous improvement of production processes’ efficiency
  2. scrupulous attention to the environment at all stages, from the factory to the store
  3. studied choice of high performing and latest generation raw materials, with traced origins, possibly local or national
  4. development of innovative paints in water-based emulsion with low environmental impact, with minimum release of volatile organic compounds
  5. study of products that actively contribute to saving energy in buildings
  6. long-lasting decorative treatment
  7. study of colour influence on home comfort

Architecture & Deco products are a vital element of home furniture; they are the skin of our living space, made of substance, colour, texture, design. They are decorative material that protects, heals, upgrade.

And today, thanks to Painting Natural, the quality of our environment and our life improve. Painting Natural by Boero. The science of colour.